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Checklists can look productive, but only outcomes prove progress.
by Drew Robbins
3 min read
Choose What Matters
Stop worshiping process and start shipping change. Output is real only when something shifts in the world.
You put your head down and clear tickets. You follow the playbook and the board turns green. Yet nothing meaningful changes for a customer or your team. That is process worship, not progress. Output is real only when something shifts in the world. A decision gets made. An improvement reaches users. A lingering problem is removed. A behavior moves in a better direction. If nothing changes, there is no value.
Bad goals fuel burnout because they trap you in activity with no outcome. Good goals describe a specific change and a result people can feel. Start by naming who you are serving. Define the smallest change you can ship now. State one signal the person will notice, like time saved or a higher first try success. When the finish line is a change, not a checklist, energy returns because progress is visible.
There is nothing so useless as doing efficiently that which should not be done at all.
— Peter F. Drucker
If you stopped counting tasks and only counted changes you shipped today, what would stay on your list?
Try This
Rewrite one active goal as a change. Name who you serve. Define the smallest improvement you can ship now. Pick one success signal they will notice, like time saved or first try success.
Notice What Happens
Watch meetings shrink, decisions speed up, and focus settle as the outcome gets clear.
Share or Reflect
Share a before and after goal rewrite with your team. Ask for a sharper success signal.
Keep Going
Replace status updates with outcome recaps. Keep only the rituals that move a change into the world.
If this resonates, share with your network so more people stop worshiping process and start shipping change.