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Your brand is built in relationships and reputation, not just content.
by Drew Robbins
3 min read
Invest In Relationships
The strongest brands are made of values lived, quality delivered, and how people feel after working with you. Personal branding is about putting your stamp on the value you deliver to others.
How much time should you spend building your personal brand? In most teams, brand talk centers on posts and polish, yet the strongest brands are made of values lived, quality delivered, and how people feel after working with you. Colleagues remember reliability, clarity, and generosity, and that memory becomes your brand.
Once substance exists, intentional nurturing multiplies it. Share work and thinking publicly, engage where your peers gather, mentor and collaborate, keep a consistent narrative about your values and goals, and highlight impact with simple stories and data. In healthy cultures, these moves feel like service, not self promotion, and if they feel forced, the environment may not value the right things.
Personal branding is not about you. It's about putting your stamp on the value you deliver to others.
— William Arruda
What is one relationship first action you will take this week to let your brand compound naturally?
Try This
Publish a short debrief of a recent project, tag collaborators, and name one lesson and one result, post it in a visible forum so others can learn.
Notice What Happens
Watch for warmer intros, faster trust, and clearer alignment around your strengths.
Share or Reflect
Write two sentences that describe your values and impact, ask a peer if it matches how they see you.
Keep Going
Schedule one community contribution or mentoring touchpoint each week, small and consistent beats loud and rare.
If this resonates, share with your network to help others build brand on substance.
